Henna and What ?

When I was in B-School years ago, we used Philip Kotler's classic tome, Marketing Management as our primary textbook.  I vividly recall the lessons related to what we all know as the "marketing mix".  The four components to the marketing mix were 1) Product; 2) Price; 3) Promotion; and 4) Packaging.

Product was the actual item itself that would be used, consumed, eaten, assembled - whatever.  Price is obviously what the buyer would need to pay to acquire the item (typically we were discussing end-users in this context).  Promotion comprised advertising, PR, in-store displays, coupons, discounts in newspaper or magazines etc. Nowadays that would include promotion on SoMe platforms such as Facebook and Twitter.  Finally the fourth "P" of the marketing mix was Packaging.  How it was wrapped, boxed, labeled, presented,  in order to be picked up by the consumer and brought home.

Now depending on one's point of view, there may be some discussion or disagreement between the overlap between Product and Packaging.  Is the product name itself a component of the "Product" or the "Packaging"?  If a given product was prepared in two different packages with different names, which one would sell 'better', but these are discussions and topics for market researchers and perhaps another blog post.

The example here, "Henna "N" Placenta" just seems to me to be a horrible example of a complete packaging fail but from what I've read, it seems to be an excellent product with good reviews by end users.  Yet the product name seems so off-putting to me that I fail to see how it passed the Marketing Review committee on Hask's Brand Management team.  Maybe this is an example of a product that is so good it will sell well regardless of its name but it certainly doesn't seem like a product I would not want to go anywhere near.